![]() What do you bring to the table? What value do you add? What unique element will you give that is about and beyond the product you represent? Be descriptive so client truly understand the power of your product or service. IDENTIFY AND ARTICULATE YOUR COMPETITIVE ADVANTAGE ![]() This will make you stand out and will make your brand top of mind with clients. Perception is everything and a powerful and unique identity is the ultimate competitive advantage. UNDERSTAND THE TRUE POWER OF BRAND IDENTITYĭon’t underestimate the power of your company’s identity. There are five steps you can take to create a unique identity for your sales team. The identity clients associate your sales team and your company with determines their belief on the quality of what is being sold. They need to sell your business at its essence – its identity.įorce #4 of the 7 Forces of Business Mastery is Sales Mastery Systems. ![]() For your business to be successful, your sales team needs to do more than just sell your product or service. ![]()
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